Premium streetwear and modern Indian wear, designed and made in India. Heavyweight cotton T-shirts, hoodies and sweatshirts for him and for her. Please enable JavaScript to shop the collection.
04 / JOURNAL
GUIDES · 3 MIN
Why 240 GSM changes how a tee falls, moves and ages — and how to read a fabric label.
BEHIND THE BRAND · 4 MIN
How a Surat embroidery house taught us to put gold thread on fleece.
STYLE · 5 MIN
Three combinations for the hour when the city cools down.
SUSTAINABILITY · 3 MIN
What our certification covers — and what it doesn't yet.
TRENDS · 4 MIN
The difference between a big shirt and a well-cut oversized one is about 4 cm at the shoulder.
COLLECTIONS · 5 MIN
Dark green, dusk light and gold — the story behind our autumn drop.